Since Sheila Scarborough and I cooked up the idea for our joint project, Tourism Currents, at the
Successful Outstanding Bloggers Conference in 2009, it was natural that we return to tell the story in 2010.
That is exactly what we did. Sheila and I shared the secret to our success, and a few other things we learned over the past year. Gretchen Harding, with Intuit, captured a summary at
5 Secrets from a Profitable Start-Up Business.
The one point that most resonated with the audience:
The narrower your target, the wider the opportunity.
We can tell it resonated the most because it's the one they tweeted and re-tweeted the most.
And it's true. As you narrow your target, you find more and more opportunity within it.
Photo (CC) by Adrants.
