Because the people in my photography basics workshop were all well beyond the basics, I changed my presentation completely. We did more of a round table discussion, with everyone contributing some and learning some. Then we went outside to apply what we had learned immediately.
Mike Klemme's session about how to go pro as a photographer turned out to have many lessons for all kinds small businesses. Photography, like many other professions, is being squeezed by a glut of low priced alternatives and enthusiastic and well-equipped amateurs. Klemme's response is to find a niche, fill the niche, and kill the niche. Great advice for any small business struggling with a flood of competition.
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