Becky McCray says that small businesses and small towns matter. She is a small town business owner, with a retail store and a cattle ranch in Woods County, Oklahoma. Through her consulting firm she helps small town governments, and promotes entrepreneurship and tourism in small towns. Together with Sheila Scarborough, she co-founded Tourism Currents to teach tourism professionals new ways of marketing their destination.
She has been featured in The New York Times, BusinessWeek, and Entrepreneur Magazine. She publishes the popular website, Small Biz Survival, on small town small business, and she is the author of 20 Small Business Ideas for Small Towns, and Shop Local Campaigns for Small Towns. All of this from her home base in Hopeton, Oklahoma, a community of fewer than 30 people.